WHY RECYCLING? HOW CAN OUR RE-BORN Shoes PROJECT CONTRIBUTE TO RECYCLING? WHAT ARE WE RECYCLING TO TRANSFORM?
If the problem after the Second World War was the lack of raw materials, today's problem is instead the enormous quantity of waste material generated by an irresponsible excess of consumption. The impact of this phenomenon on the environment is now under everyone's eyes and the issues of ecology have powerfully entered the agenda of governments and international institutions.
This state of affairs can change only thanks to a new environmental awareness on the part of producers and buyers, together with a deeper knowledge of the characteristics of the goods we decide to buy (how and where they are produced, with which materials, under what conditions and with what means); this information will be the basis of an ethical choice that will have a positive impact not only on the economy but also on our quality of life and our environment.
Taking our thoughts on these issues, we found that many waste materials could become excellent raw materials for our shoes. This is ultimately the fundamental principle of the circular economy, where the discard of one production process becomes a resource for another.
We therefore started an intense research activity on the most suitable materials for our purpose; it was a journey that brought us through deposits filled with tires, warehouses of disused clothes and fabrics, sailboats etc ...