×

Legal Info

When you visit any website, it may store or retrieve information on your browser, mostly in the form of 'cookies'. This information, which might be about you, your preferences, or your internet device (computer, tablet or mobile), is mostly used to make the site work as you expect it to. You can find out more about how we use cookies on this site, and prevent the setting of non-essential cookies, by clicking on the different category headings below. However, if you do this then it may impact your experience of the site and the services we are able to offer.

WHY RECYCLING? HOW CAN OUR RE-BORN Shoes PROJECT CONTRIBUTE TO RECYCLING? WHAT ARE WE RECYCLING TO TRANSFORM?

If the problem after the Second World War was the lack of raw materials, today's problem is instead the enormous quantity of waste material generated by an irresponsible excess of consumption. The impact of this phenomenon on the environment is now under everyone's eyes and the issues of ecology have powerfully entered the agenda of governments and international institutions.

This state of affairs can change only thanks to a new environmental awareness on the part of producers and buyers, together with a deeper knowledge of the characteristics of the goods we decide to buy (how and where they are produced, with which materials, under what conditions and with what means); this information will be the basis of an ethical choice that will have a positive impact not only on the economy but also on our quality of life and our environment.

Taking our thoughts on these issues, we found that many waste materials could become excellent raw materials for our shoes. This is ultimately the fundamental principle of the circular economy, where the discard of one production process becomes a resource for another.

We therefore started an intense research activity on the most suitable materials for our purpose; it was a journey that brought us through deposits filled with tires, warehouses of disused clothes and fabrics, sailboats etc ...

Here are some of the materials we use:

USED SAILS

The sails are the engine of the boats. They are made of high quality fabrics, suitable to withstand the force of the winds, the corrosion of salt and ultraviolet rays of the sun. They must be maintained with care: after each use they must be washed with soap and water, folded and stored away. Their average life is only a few years; then the inevitable deterioration leads the sail to wrinkle and tear in some points, consequently becoming unsuitable for its original purpose.

USED TIRES

The life of the tires used on the various types of vehicles depends on a long series of factors, including the storage conditions preceding the purchase, the type of vehicle on which they are mounted, the methods of use and the driving style of the driver . In general, however, after about ten years the tread pattern will have become thinner than 1.6 mm - the minimum limit set by European legislation - and these will have to be replaced.

End-of-life tires no longer possess the characteristics suitable for their original purpose; however they often become an excellent resource for other production chains. In fact, the rubber they are made of is made of a mixture of very high quality polymers with exceptional chemical and physical characteristics that remain unaltered even in the obtained recycled rubber. We use it to made the soles of our shoes!

USED PARASOLS

At the end of the summer season, many seaside resorts find themselves with warehouses full of broken umbrellas and now unusable. Although the aluminum frame is compromised, the fabric of which the upper part is made is often still in good condition. This is made of high quality materials that can be reused in many forms; in general it is a very resistant polycotton, able to cope with all kinds of atmospheric stress (sun, rain, salt water, etc.).

USED CHAIRS FROM THE BEACH

The bathing establishments also have a large number of used beach deckchairs seasonally. Due to intensive use, they are sent to pulp only after one or two seasons. Also in this case, the fabric of which the structure is covered has characteristics that make it highly suitable to become part of the upper of our shoes. It is the bright colors and the quantity of patterns of these fabrics that contribute to giving a "summer" tone to the design of our shoes!

USED JEANS

Probably born as early as the fifteenth century as resistant fabric trousers particularly suitable for manual workers such as sailors, miners, etc., jeans were initially produced in the port city of Genoa/ITALY (blue jeans derives from the French bleu de Gênes, or "blue of Genoa" ) and in the French city of Nîmes that will give the name to the "denim", the fabric of which they are made. Patented in 1873 in the United States by Jacob W. Davis and Levi Strauss, these trousers were popularized as casual wear by Marlon Brando and James Dean through their films in the 1950s, eventually becoming one of the most common pieces of clothing in West.

The denim from which the jeans are made is composed of cotton and linen and is produced with a diagonal weave that makes its workmanship particularly robust. If the popularity of this item of clothing means that discarded jeans are easily available and in large quantities, the good workmanship and the high quality of the material they are made of make them very suitable for recycling in footwear chains.

USED TOWELS

Hotels and tourist accommodation facilities use hundreds of towels every day, which must be washed and ironed almost daily. This is the reason why they are quickly spoiled becoming unusable in the hotel sector. Even in this case, however, recycling proves to be an effective means of prolonging the life of the fabrics that compose them: the pure cotton sponge, soft and comfortable in contact with the skin, is ideal for lining the inside of the shoes giving comfort and comfort.