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The shoes RE-BORN Shoes by MASOLINI1949 are made from our historic family-run company, which can now boast four generations of experience in the footwear sector. The craftsmanship handed down from father to son combined with the entrepreneurial spirit that continually adapts production to the new social and economic dynamics means that our products are carefully finished, resistant, comfortable, and with an elegant and captivating design.

Since the second post-war period the town of Gonars (ITALY), in the low Friuli region, made the footwear sector the strong point of its industrial and artisanal development: the shoes produced in its numerous shoe factories were sold both in Italy and abroad in countries such as Austria, Germany , Holland and Belgium.

Valentino Masolini and his sons were among the pioneers of this exciting phase of economic development. The competence, initiative and passion that allowed our family to establish a solid production reality than still constitute for us the fundamental values to which we refer in the management of the company.

It is true that necessity often stimulates ingenuity and leads to the design of innovative solutions. After the war, when raw materials were scarce, Valentino Masolini and his sons thought to recycle the shoes and fabrics of the military uniforms left over from the war that had just ended; that was how they turned those "waste" materials into new shoes. And it is precisely to this spirit of re-use that we have been inspired in designing our RE-BORN Shoes: in giving life to this new series we have done nothing but take back those same techniques of working and recovering the materials that were at the origins of the company!

The production of RE-BORN Shoes takes place entirely in Italy, within our family workshop at the hands of craftsmen of high professional training.

Before being used, all recovery materials are washed and disinfected with the utmost care. Furthermore, each phase of the production process - from the design of the footwear to the cutting and assembly of all its parts - is carried out manually with an artisanal method.

The result is a unique product, traditional and modern together, original in the concept and design, comfortable and durable: our RE-BORN Shoes !!!


All the production phases of our RE-BORN Shoes - from the cut of the upper parts to the finishing - take place in Italy, in our laboratory in Gonars. The techniques we use allow us to guarantee a quality and a finish that are clearly superior to those of industrial production for the mass market.

The "Ideal" manual workmanship with which the sole, midsole and upper are sewn together ensures perfect adherence of the various components which gives solidity and resistance to the shoe. Furthermore, the use of molten pitch in the sewing process also allows total waterproofing of the thread and holes.

A true symbol of Made in Italy, the "Ideal" process is among the most delicate and complex; we make it in our laboratory thanks to a skilled and expert workforce trained by us .